This is like the classic ebay "vinicolor" scam. Post a picture of a nice vini, sell a plant that has *zero* red in its leaf base, and someone who doesn't know better will buy it. Sometimes you even have a real bidding war for these coloratums, depending on how nice that vinicolor picture is (which is frequently stolen from someone's website anyway).
With regards to paph/phrag cloning, I understand that it can be done now...but with a twist. Plants in the protocorm stage can apparently be cloned ad nauseum...with the resulting plants being genetically identical to each other. The flip side is that these obviously have never bloomed, so one could have ended up cloning a nice cultivar, an awardable one, or a real dog. Orchids Ltd. if I recall had some phrag clones from a "desirable cross" for sale...with this caveat advertised. Only a matter of time before it can be done with mature plants, in my opinion.