Never heard of it until now, but their website seems like more hype than content, and I am concerned that they present no information anywhere about its contents or at least N-P-K formula (I have emailed them to find out). I will say that it is mighty expensive to use - from Amazon, its $15/quart, and even with no shipping costs, at the recommended 1-2 ounces per gallon, you're paying almost $0.50-$1.00 per gallon of solution. If you use a decent, proven orchid fertilizer like the MSU stuff, you'll pay more on the order of $0.04/gallon.
Editorial comment: There is NO fertilizer that is going to make your orchid plants do better. In fact, trying to "force feed" them will have the opposite effect. Orchids' demand for nutrition is VERY low.