Also glad to see this is being discussed. I've even been surprised to see places like the big box stores mentioned by name so often (which ironically is how I first found this site when doing a google search for a gift orchid that I had assumed came from a box store...I typed in the orchid's name and the link that came up from this site, if I recall, mentioned the store by name if not at the time, somewhere later in the thread). I just assumed since I saw it mentioned so often, it was a non-compete sort of thing and RVO was o.k. with it. Of course usually the box stores come across in negative terms...rotting, bud blast, NOID labeling, etc. so I don't know that this is really favorable advertising!